The Untold Story

  • March 11, 2026

Mike McCoy’s decades-long pursuit of better fly rod performance helped reshape guide design through practical innovation, patented engineering, and a relentless focus on weight, alignment, and efficiency. This article traces the evolution of Snake Brand Guides and the design breakthroughs that changed what rod builders and anglers could expect from their equipment.

Nearly 100% of the snake guides used in fly rod manufacturing are foreign made.

Prior to our introduction of the Universal Guide we analyzed guides available in...

A Solution for problems associated with Chrome Plating

Throughout the years numerous customers have asked us to explore the possibilities for a substitute to chromium.

Here in the USA,...

A Concave Radius Universal Guide (patented technology)

Orients to any rod snake guides

Prior to our introduction of the Universal Guide we analyzed guides available in...

Agate stripping guides have been a part of rod building since as far back as the 1870’s, when Kosmic Rods featured them as Agate Tunnel Guides. A book titled “Idyl...

The Snake Brand name has always been synonymous with creativity and innovation.

Each and every fly rod designer desires to bring to the market a design that will have elements...

Showing 1 - 6 of 16 item(s)