The Universal Guide

Our patented Universal Guide is a precision formed snake guide featuring a concave radius on the bottom of the foot — an industry first. This breakthrough design results in guides that are self-orienting and self-aligning. Our new Universal Guides are constructed of high-quality stainless steel and feature the same exceptional quality that has made Snake Brand, Inc. the market leader in the development of light wire snake guides. The feet are consistent in length; they have tapered ends, and fit the contour of a round fly rod blank. This equals less time spent grinding, filing, twisting, bending, and wrapping. To fly rod manufacturers, the importance of labor savings, quality, and performance cannot be overstated, and Snake Brand’s new Universal Guide is the answer.

View the entire line of Universal Snake Guides

A History of Industry Firsts

Over the decades, Snake Brand has been universally acknowledged as a beacon of creativity and innovation within the industry. Recognizing the detrimental impact of weight on the performance of even the most meticulously engineered fly rods, Snake Brand has consistently introduced groundbreaking advancements to the market, setting new benchmarks for excellence. Below is a timeline of our breakthrough concepts and notable contributions

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Read what these industry professionals are saying about Snake Brand Guides.

The decision to use Made in USA, Mike McCoy Snake Guides was an easy one.
Gary Loomis
Gary Loomis
Edge Rods
It doesn’t get any better than this - The Snake Brand guides wrap like a dream.
Glenn Bracket
Glenn Bracket
Sweetgrass Rods
Mike and Susan McCoy of Snake Brand Guides designed and created snake guides that are perfect.
Tom Morgan
Tom Morgan
Tom Morgan Rodsmiths

Valued partners who use our products on their rods

Your rod deserves the
best corrosion resistance,
smoothest guide surface,
&fastest line speeds
which yields the greatest casting
distance and improved accuracy.

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The essence of marshfly is based on our love for the water and fly fishing. Our brand started in 2012 with the idea of creating high quality fly rods without the high price tag. We pride ourselves in making the best fly rods and apparel that not only compliments our lifestyle, but the ability to live it.


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“The Universal Guides enhance the performance of our product”
— David Cunningham

When you are building a fly rod with bamboo or graphite, either for yourself or someone else, you want to use the highest quality components that not only improve the overall quality of the fly rod, but also saves you time and money. Snake Brand snake guides are made of the highest quality stainless steel. The Original and Universal snake guides are manufactured so all the feet are consistent in length. The feet are also straight in line and sit flat on the fly rod therefore eliminating tedious twisting, bending, grinding and filing that not only consume your time, but also compromise the integrity of the coating and the stainless steel. In return you get a higher quality finished product that has saved you time and money. Snake Brand snake guides are a fly rod building necessity.